Masterclass Description

Negotiation is where sales outcomes are truly decided. This pillar centers on leverage, positioning, and value protection, ensuring that deals are closed on terms that are commercially sound and strategically advantageous.

Key areas include:

• Negotiation mindset and leverage-building

• Price anchoring, concessions, and trade-offs

• Handling objections, discounts, and procurement pressure

• Navigating contract-stage negotiations

• Breaking deadlocks and closing without eroding value

Participants learn how to negotiate from strength rather than desperation, turning conversations into outcomes where value is preserved and relationships remain intact.

Target Participants

·       B2B Account Managers

·       Key Account Executives

·       Enterprise / Solution Sales Executives

·       Business Development Managers

·       Sales Negotiators

·       Sales Team Leads and Supervisors

·       Sales Managers and Player-Coaches

·       Commercial Managers

·       Contract and Deal Managers

·       Strategic Partnerships / Alliances Managers