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Benj L. C. Encarnacion

Marketing Consultant

Benj was the former Market Intelligence Head at Nestlé, Philippines - the lead Market for Nestlé in Zone AOA (Asia, Oceania, and Africa) and ranked within the top 10 Markets Worldwide in the Nestlé Group. His functions included Marketing Research, Strategic Planning as well as Communications. Prior to landing at Nestlé, he has had excursions with work at Unilever and IMS Pacific Ltd., a Dun & Bradstreet Company also within the Marketing and Communications realm. Parallel to his participation in Nestlé’s growth, these past decades has seen Benj Encarnacion helping out in supporting the Market & Opinion Research Society (MORES; an affiliate of the European Society of Marketing Researchers - ESOMAR). He has been elected more than five times by his colleagues to the MORES board.


He headed several committees, from increasing quality Membership, refining their Code of Conduct in the Ethics Committee to lining up speakers and programs for their General Membership meetings. Moreover, he was voted in by MORES to be part of updating the Trade Practices & Conduct Committee of the then ADBoard, a Federation of Communications Practitioners. To boot, he headed the Programs Committee of MORES, this saw Mr. Benj as one of those that initiated the Philippine Marketing Association (PMA) – MORES AGORA Marketing Research Competition. This collaboration of PMA and MORES is the first ever Marketing Research Competition where Benj was Co-Chairperson. Its success is being considered for launch amongst the Academia in the ASEAN region.

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